Strategic Storytelling (PR)

Want to be in charge of your story so you can build credibility as well as connection?

You need to hook people in, make sure your messaging hits the mark, and show up on your terms.

Let me help. I’ve honed my storytelling nous for close to 25 years.

I’ve been a copywriter, worked in public relations for a book publisher and jumped to the other side of the food chain as a producer for ABC Radio Adelaide. For more than 20 years people were pitching me with ideas.

There are plenty of opportunities for exposure out there. Don’t wait for them to find you, create them.

With me as your storytelling sidekick we can spot them, seek them, secure them and nail them!

Whatever it is, the way you tell your story can make all the difference.

SESSIONS, WORKSHOPS AND SERVICES ⬇️

  • Bonus Brain

    This is where you let me know what’s on your mind and we uncover new directions - the obvious and hidden stories and unexpected ways to reinvigorate your business/brand.

    Sometimes you need to blurt things out to a third party before concepts become clear. Plus, a fresh set of eyes and ears can mean new ideas!

    A list of strategies, concepts, storylines, and other thought bubbles will be emailed after the session.

  • Clear Communication

    If you’re keen to get in front of people, you might like to consider this training session.

    I’ll help you hone your message and deliver it with confidence, across a range of scenarios – everything from how you should prepare, how to start your sentences, and how you can be the one to steer the conversations and not the other way around.

    A hot tip for free: practice truly makes perfect!

  • What's the Story?

    The best way to change behaviour is through emotions. And stories are one of the best ways to make people feel.

    This workshop promotes the power of storytelling to attract attention and connect with your ideal audience.

    Even in data-driven industries, it’s all about humanising your information.

    Using a strategic tool known as a Storytelling Canvas, you’ll learn how to map out your why, who, how and where so you create stories that inspire action.

  • Turn it Up

    Calling all musos! I’ve been on both sides of the equation as a rocker and a radio producer. I know why some artists get the call and others are overlooked (or never asked back again). This session is designed to help you get your music heard.

    I’ll help you identify the stories that create opportunities for exposure, learn to liaise effectively, adapt your performance for a multitude of circumstances, and maintain relationships that keep you on the invite list!

  • Show Up and Stand Out

    People crave connection, and connection leads to relationships. If you’ve got a story to share but are unsure where to start, let’s chat. Crafting personal stories is one of my favourite things to do.

    If you’re ready to get traction in the media or hit the speaking circuit, let me assist with a media release and/or letter of introduction (LOI). Distribution to my contact list is available for an additional cost.

Client Love.

  • A woman, Ellen Wundersitz from SpaceCraft Joinery, standing outdoors beside a rustic stone wall, smiling.

    "Kate has been great to work with because she really gets our business and brand. She has an ability to write copy that is engaging and educational, with the right tone of voice and in keeping with our style. Storytelling is a really important part of our brand strategy so engaging the right people to help us craft the messaging in a consistent but interesting way is vital."

    Ellen Wundersitz - Spacecraft Joinery

  • Two people stand on a sandy beach facing the ocean with blue water and a clear sky. This is a painting by artist Nick Hannaford.

    "Twice we’ve hired Kate to write and pitch a press release for us regarding The Enchanted Fig Tree on Kangaroo Island. One regarding chefs and the other a change of season. On both occasions Kate not only secured coverage but wrote such captivating media releases that we saw them turned into stories themselves. I highly recommend her."

    Nick Hannaford

  • Black-and-white photo of a man, Andy Steven, wearing glasses, smiling, holding a camera.

    "Kate is well prepared and has a great interviewing style, which is important for me as a videographer as it means we always get a great outcome with minimum post processing effort. She has a skill for writing and storytelling, and you can tell that in the questions she prepares. She also has the knack of going off track and getting unexpected 'nuggets' of information."

    Andy Steven - Digital Designer

  • A young woman, Cara Finneran from Alkira Energy, with brown hair tied back, wearing a pink sweater and white collared shirt, smiling at the camera against a plain white background.

    "Kate was the exact person we needed to help us create some key messaging for our electrical business. She met with us to understand our needs, problem areas and what we were hoping to achieve through her and absolutely nailed the end result! We loved her warm and engaging writing style and are putting all that great work to use throughout our business."

    Cara Finneran - Alkira Energy